Ensuring a website is user-friendly is paramount for businesses. A website that is easy to navigate, visually captivating, and engaging can increase the likelihood of converting visitors into customers. Here are five essential tactics that Kreativ Alchemy, a web design agency, recommends to improve the website experience.
Market Smarter,
Not Harder
Kreativ Alchemy is not your average brand development agency. We’re just like you – business owners who want the best for us and the people with whom we work. We believe businesses should market smarter, not harder. We innovate strategic brand development and marketing automation solutions that enable you to connect with your target audience, streamlining processes and reducing the need for human involvement.
From the Brains of Brand Designers
There are a few common mistakes that can diminish the effectiveness of any graphic design. Learning what these mistakes are and how to avoid them can help you create better graphic designs that will help you achieve your goals.
Robert Gash, the founder of Colorado Country Broker LLC and owner of United Country Real Estate Western Land & Lifestyle Properties, has worked with Kreativ Alchemy since 2020 to develop and execute his real estate marketing strategy. SEO copywriting has played a huge role in our overall strategy and success. We’ve written weekly blog posts, created custom landing pages, and consistently updated both websites with content that has them ranking for more than 500 high-volume keywords.
Creating saveable and shareable content on social media is a modern pillar of establishing an online presence. Shareable and saveable content helps you reach a wider audience, provides value, and tells social media algorithms to keep it at the top of people’s feeds. Think about the kind of posts you save and share. They are probably helpful and instructional or funny and entertaining.
Are you tired of mindlessly scrolling on social media and not seeing anything relevant from the accounts you follow? Your followers might feel the same way about your brand. In 2023, we’re done settling for content that doesn’t convert. Here are four social media post ideas that make boring advertorial posts a thing of the past.
Many industries have adopted or partially adopted AI-generated images over product photography for their e-commerce needs. With the recent advancements in AI technology, it's natural to question whether these AI-generated images will completely replace traditional product photography and how to strike a balance between authenticity and AI. Let's explore the potential benefits and drawbacks of using AI-generated images in e-commerce.
People Are Talking About The Alchemists
Step Behind the Scenes of Our Favorite Projects
PA Productions, a prominent corporate video production company based in Denver, recognized the importance of a compelling digital presence to showcase its exceptional video work and services. However, its existing website fell short of reflecting the true essence of its brand. To tackle this challenge head-on and leverage the power of SEO and social media, PA Productions approached Kreativ Alchemy for expert guidance and a complete website revamp.
WuLift provides online Olympic weightlifting courses, programming, and consulting for athletes and coaches. Founder Aileen Wu established a large following on Instagram for her weightlifting technique analysis videos. To help her monetize her following, Kreativ Alchemy modernized the WuLift brand and created a user-friendly, search-engine-optimized website with an integrated learning management system (LMS).
BNI Rocky Mountain Elite is a referral networking group for Denver business professionals, including Kreativ Alchemy. The chapter is on a perpetual journey to expand its footprint and attract new visitors. The leadership team retained Kreativ Alchemy to streamline the goal through website development and workflow automation. We created a beautiful, searchable, and functional website to find visitors, capture lead information, and retain a professional image.
IFSLeaseWorks is an application to support lease and loan transactions. Among fierce competition in a small industry, IFSLeaseWorks is constantly looking for ways to stay relevant and promote advancing technology to potential clients. The owners approached Kreativ Alchemy to create an omnichannel campaign to showcase their new Salesforce integration.
In 2021, Denver real estate agent Scott Jensen approached Kreativ Alchemy with his desire to move brokerages and grow a real estate team. He needed a name, brand identity, logo, and website design updates. Eventually, we worked with him to create branded social media templates and implement workflow automation technology onto his website for lead generation. Thus, the ReZion Real Estate Team was born.
After working in the real estate marketing industry for several years, Kreativ Alchemy recognized a market need for a solution to a common pain point: real estate professionals don’t want to spend time writing search-engine-optimized listing descriptions or blog posts. This realization inspired us to create Real Estate Robot, an AI-powered listing description generator and copywriting tool for real estate professionals.
Two Shores Gin, an artisan gin distiller in Southern California, needed a strong brand strategy, website, and graphic design to stand out above the fierce competition. Two Shores approached Kreativ Alchemy with a logo and challenged us to expand the brand identity across a new website, social media, ads, and other marketing assets.
Colorado Country Broker is a personal real estate brand for Robert Gash, a lifestyle broker in Western Colorado. In addition to his personal brand, Robert owns United Country Real Estate Western Land & Lifestyle Properties, where he manages several other brokers. Kreativ Alchemy has worked closely with Robert and his company to develop and execute branding and real estate marketing strategies.
Access Printing, a family-owned print shop in the Denver area, wanted to downscale its staff and upscale its orders. When they initially contacted Kreativ Alchemy, they were taking orders over the phone, receiving designs via email, and only accepting work during business hours. To modernize the company, Kreativ Alchemy integrated business process automation into a custom e-commerce website that allows customers to place orders and customize designs without ever having to pick up the phone or send an email.
In 2021, Kreativ Alchemy joined a BNI networking group called RiNo Referred, located in the RiNo district of downtown Denver. We wanted to use our skills as brand designers to maximize our investment in the referral networking group and encourage visitors to join.
We Turn Brands Into Gold
Brand alchemy is philosophical and proto-scientific. Building a community and resonating with your target audience requires your brand to connect with them on a physical, metaphysical, and subconscious level. We’ve polished our brand development process and technology skillset to accentuate what makes your business unique, leverage what gets your target audience excited, and streamline processes to maximize your output.