5 Things to Know Before Launching Your E-Commerce Website

Launching an e-commerce website is a big move for your business, and having your assets in line before diving in will streamline the experience for your web developers and customers. To help make the process smoother, here are five things you should understand before contacting a web design company to build your e-commerce website.

1. Detailed Price List and Variants

One of the most important things you need to know before launching your e-commerce website is your pricing strategy. You’ll need to determine your base prices for each product and create a detailed price list that includes any possible variants, such as color, size, or material. This price list will ensure customers can easily navigate your website and find products. Furthermore, it will save your web design company countless hours of admin work that they’d rather spend optimizing your e-commerce website.

2. Sales Tax Obligations

Another crucial aspect of launching an e-commerce website is understanding your sales tax obligations. Depending on your and your customer’s locations, you may be required to collect and remit sales tax to the appropriate taxing authorities. Be sure to research the sales tax laws in your state or country and consult a tax professional to ensure compliance with all necessary regulations.

3. Shipping Account with Shipping Provider

Once you sort your pricing and sales tax, you must set up a shipping account with a reliable shipping provider (if you plan to ship your products). This account will allow you to easily manage your shipping and handling costs and offer your customers several shipping options at the checkout. Your web design company cannot publish your e-commerce website until they have access to your shipping information and pricing, so make sure someone in your business handles this and can relay the information. Some e-commerce platforms include native shipping options and others require you to set up an account with a shipping provider.

4. Quality Product Photos

Another critical factor to consider before launching your e-commerce website is your product photos. Your customers will rely on your photos to make purchasing decisions, so you must have high-quality images that accurately represent your products. Consider investing in a professional photographer or a high-quality camera to capture your products in the best possible light.

5. Combinations of Variants

Lastly, it’s vital to understand how many different products you have when considering every possible combination of variants. For example, if you sell t-shirts in five colors and three sizes, you actually have 15 different products. This number can significantly impact your inventory management and the quote from your web design company, so keep track of all possible combinations and adjust your price lists accordingly. By keeping these five things in mind before launching your e-commerce website, you can set yourself up for success and ensure a smooth and successful launch. Once you have these assets in order, reach out to a web design company like Kreativ Alchemy to learn more about how we can develop your e-commerce website. Happy selling!