Many industries have adopted or partially adopted AI-generated images over product photography for their e-commerce needs. With the recent advancements in AI technology, it’s natural to question whether artificial intelligence will completely replace traditional product photography and how to strike a balance between authenticity and AI. Let’s explore the potential benefits and drawbacks of using AI images in e-commerce.

AI Images Offer Flexibility and Low-Cost

AI-generated images offer a high degree of flexibility and cost-effectiveness compared to traditional product photography. AI allows us to create hyper-realistic photos of products without the need for photographers, expensive equipment, and studio setups. With only a command and the push of a button, you can create hundreds of images, a perk particularly useful for e-commerce brands with a large inventory of products.

Product Photography is Authentic

On the other hand, traditional product photography offers authenticity and human touch that is difficult to replicate with artificial intelligence. Product photography allows for the use of props, models, and different lighting conditions to showcase a product in its best light. Product photography also provides a unique opportunity for e-commerce brands to showcase their brand identity and style using colors, angles, lighting, editing, and more.

AI Doesn’t Know Your Brand

One possible downside of relying on AI-generated images in e-commerce is the potential loss of the personal connection that customers often expect from brands. Shoppers may perceive AI images as lacking the genuine feel and meticulous attention to detail typically associated with traditional product photography. Furthermore, AI-generated images may not always convey the subtle nuances of a product, such as its texture or dimensions, which could be critical factors in influencing customers’ purchasing decisions.

AI Can Play a Part In Your Product Photography

E-commerce brands may find a balance between traditional product photography and AI images. For example, they may use AI-generated images for standard product shots and traditional product photography for more unique or complex products. This hybrid approach allows brands to reap the benefits of artificial intelligence while maintaining the authenticity and personal touch of traditional product photography.

The Future of AI Images

While AI-generated images offer a range of benefits for e-commerce brands, they are unlikely to replace traditional product photography entirely. Instead, e-commerce brands may choose to use a combination of both traditional product photography and AI images to provide customers with the best possible shopping experience. Ultimately, using artificial intelligence or traditional product photography will depend on several factors, including your budget, brand identity, and customer preferences.