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What do we think about the current digital marketing landscape? How’d we take an idea and turn it into a marketing agency? Better yet, what other ideas might inspire you? Stop asking and start keeping up with Kreativ Alchemy on our blog. Read our advice to help your business grow with strategic brand development, graphic design, marketing, technology, business mindsets, and more.

A website is crucial for small businesses because it provides an online presence that can help attract new customers, build credibility, and increase sales. A website allows businesses to showcase their products and services, provide important information such as hours of operation and contact details, and create a platform for engaging with customers through blogs, […]

Ensuring a website is user-friendly is paramount for businesses. A website that is easy to navigate, visually captivating, and engaging can increase the likelihood of converting visitors into customers. Here are five essential website design tips that Kreativ Alchemy, your resident web design agency, recommends to improve the user experience. Responsive Design Since internet users […]

Graphic design is a powerful tool to communicate messages and create visual appeal. Unfortunately, not all graphic design is equal; a few common mistakes can diminish the effectiveness of any design. Learning what these graphic design mistakes are and how to avoid them can help you create better graphics that will help you achieve your […]

Search engine optimization (SEO) involves boosting a website’s ranking in search results by publishing valuable content, writing with high-volume keywords, and developing a network of credible backlinks. While SEO is imperative for every business, it’s especially critical for real estate marketing because it ensures that properties for sale appear when buyers search for them. Robert […]

Creating saveable and shareable content on social media is a modern pillar of establishing an online presence. Shareable and saveable social media content helps you reach a wider audience, provides value to your followers, and tells algorithms to keep it at the top of people’s feeds. Where To Get Social Media Content Think about the […]

Are you tired of mindlessly scrolling on social media and not seeing anything relevant from the accounts you follow? Your followers might feel the same way about your brand. In 2023, we’re done settling for content that doesn’t convert. Here are four social media post ideas that make boring advertorial posts a thing of the past.

Many industries have adopted or partially adopted AI-generated images over product photography for their e-commerce needs. With the recent advancements in AI technology, it’s natural to question whether artificial intelligence will completely replace traditional product photography and how to strike a balance between authenticity and AI. Let’s explore the potential benefits and drawbacks of using […]

Graphic design is merely a tool to help visually communicate a message with your target audience. In addition to making something look pretty, you must consider how each element in a design implicitly communicates ideas and directs the viewer’s eyes to the most critical pieces. People spend an average of eight seconds looking at any […]

Writing blog posts is a great way to connect with your audience and drive new traffic to your website, but it’s much easier said than done. Whether you’re brand new to blogging or feel like you’ve already exhausted every avenue of your industry, coming up with blog post ideas can cause major writer’s block. A […]

SEO or search engine optimization is a long-term strategy by which you consistently add commonly searched keywords to your website to help your website rank higher in search results for those keywords. While several other variables influence SEO – the code on your website, frequency of website updates, quality of backlinks, number of websites that […]

Business and marketing coaches come in all shapes, sizes, and specialties. Some people specialize in sales, some specialize in networking, and some specialize in business structuring and development.  At Kreativ Alchemy, we fall under the umbrella of a branding or marketing coach. As we acquire more and more experience in the marketing space, we have […]

It’s difficult to know how to stay in touch when you’re juggling emails, phone calls, text messages, task updates, social media, and weeding through spam. As a graphic design agency owner, I probably get 200 emails daily, and only a handful are relevant to my client work and moving tasks forward. I also have a […]

Successful utilization of color theory in your branding strategy affects how well your content resonates with your audience on a conscious and subconscious level. While green may be your favorite color as a person, it might not convey the right message for your brand. Throughout history, in branding, marketing, sales, and many other sectors, people […]

Brand guidelines help you maintain a consistent look and message no matter where your company ends up, how it grows, and who’s in charge of creating content. They detail every essential element of a modern brand, from the way it looks to the way it communicates. Why Are Brand Guidelines Important? Consistent branding shows stakeholders […]

To keep tabs on the amount of trust that exists in your business relationships and whether you're fulfilling The Platinum Rule, you can use the emotional bank account. Like a real bank account, the emotional bank account balance is the difference between deposits and withdrawals.

Got GAME? We do. At least, we have the GAME problem solving method. A beautiful website means nothing if users cannot navigate it. A stunning advertisement is ineffective if it doesn’t encourage conversions. An informative carousel on Instagram may as well have remained a draft if it doesn’t conclude with a call to action that […]

Whether you’re presenting to a group of business professionals or networking one-on-one, you need an elevator pitch for your business. Think – how would you summarize your business, products, or services if you only had an elevator ride to convince someone to take action? An elevator pitch is most commonly associated with talking to investors, […]

Permission marketing is a strategy first proposed by marketing expert Seth Godin in 1999. He introduced permission marketing as a break from interruptive forms of marketing that were creating more enemies than friends in an information-heavy world. In his book, “Permission Marketing: Turning Strangers into Friends and Friends into Customers,” Godin cited examples like TV […]

I am the textbook example of how to burn out. For 24 years, I’ve watched my peers have fun, go out, meet friends, and spend money while I sit behind my computer to make more. I started a graphic design company, aka Kreativ Alchemy, at 20, and before that, I traveled around Germany and lived […]

Everyone has the capacity for a personal brand. When Kreativ Alchemy develops a brand identity for an entity, we think about that entity’s characteristics and personality traits to determine how the brand will look and communicate. It’s actually easier for you to identify those characteristics and personality traits within yourself. Think about the different ways […]