Brand Development for Colorado Country Broker
Colorado Country Broker is a personal real estate brand for Robert Gash, a broker in Western Colorado. After managing his personal brand for several years while working under a different brokerage, in April 2020, Robert purchased his own United Country brokerage, Western Land & Lifestyle Properties. He retained Kreativ Alchemy to develop a brand strategy to differentiate his personal brand and his brokerage and leverage either brand to drive traffic to the other.
Kreativ Alchemy started with a complete rebrand for Colorado Country Broker. We designed a responsive logo, animated YouTube intro, and a custom Squarespace website to display listings and blog posts.
We developed comprehensive brand guidelines to outline the unique and congruent communication between Colorado Country Broker and Western Land & Lifestyle Properties, focusing on how they communicate with their target audiences and their missions within the Western Colorado real estate market.
We developed a comprehensive content marketing strategy that extended to both brands, concentrating on SEO, blogging, social media, and organic marketing to establish Robert as an influencer in the Western lifestyle space and his brokerage as the capable choice for sellers in Western Colorado.
Currently, Kreativ Alchemy oversees the design and marketing strategies for Colorado Country Broker, and Kayla Klein is the marketing director for Western Land & Lifestyle Properties. We have designed and written hundreds of blog posts, local press releases, national advertising campaigns, postcards, letters, flyers, a western lifestyle magazine, billboards, and a custom car wrap.
In March 2022, we were recognized for our excellence in marketing and branding when Robert won the United Country Real Estate Genesis Award, a national recognition given to one of over 5,000 real estate agents every year.