As your services change and you want to modernize your brand's look in the digital age, your logo and brand identity should change with it. Last year, Kreativ Alchemy went through a rebranding for both of these reasons. Let's explore our logo redesign and brand identity changes to see if your brand is in the same position.
Many industries have adopted or partially adopted AI-generated images over product photography for their e-commerce needs. With the recent advancements in AI technology, it's natural to question whether these AI-generated images will completely replace traditional product photography and how to strike a balance between authenticity and AI. Let's explore the potential benefits and drawbacks of using AI-generated images in e-commerce.
Brand guidelines help you maintain a consistent look and message no matter where your company ends up, how it grows, and who’s in charge of creating content. They detail every essential element of a modern brand, from the way it looks to the way it communicates.
Everyone has the capacity for a personal brand. When Kreativ Alchemy develops a brand identity for an entity, we think about that entity's characteristics and personality traits to determine how the brand will look and communicate. It's actually easier for you to identify those characteristics and personality traits within yourself.