Comprehensive Real Estate Marketing and Brand Development
Colorado Country Broker / United Country Real Estate Western Land & Lifestyle Properties
August 2019 - Present
Colorado Country Broker is a personal real estate brand for Robert Gash, a lifestyle broker in Western Colorado. In addition to his personal brand, Robert owns United Country Real Estate Western Land & Lifestyle Properties, where he manages several other brokers. Kreativ Alchemy has worked closely with Robert and his company to develop and execute branding and real estate marketing strategies.
Brand Development for Colorado Country Broker
In August 2019, Robert retained Kreativ Alchemy to develop a brand identity for his personal brand, Colorado Country Broker. At the time, he was working under a managing broker and wanted a distinct presence to differentiate himself and his services.
After meeting with Robert to thoroughly understand his brand and goals, we developed all the design and marketing assets he’d need to be successful – a responsive logo, an animated YouTube intro, a search-engine-optimized blog, a list of high-volume keywords and hashtags, a social media strategy, an expired listing letter, postcard designs, and more. With these assets, Robert’s personal brand design could remain consistent across every print and digital medium.
Brand Positioning: Personal vs. Corporate
In April 2020, Robert purchased his own brokerage, United Country Real Estate Western Land & Lifestyle Properties. He needed a real estate marketing strategy that allowed his personal brand and corporate brand to co-exist, accentuating each other rather than competing for audience attention.
Kreativ Alchemy developed comprehensive brand guidelines to outline the unique and congruent communication between Colorado Country Broker and United Country Real Estate Western Land & Lifestyle Properties, focusing on how they communicate with their target audiences and their distinct missions within the Western Colorado real estate market.
We developed and implemented a real estate marketing strategy that allowed each brand to capitalize on a smaller audience niche within the regional real estate market. This brand positioning means Robert can leverage either brand for client acquisition to the other, i.e., he can show potential sellers his personal brand’s ability to reach buyers, thus convincing sellers to retain his brokerage.
SEO Copywriting and Content Marketing
Kreativ Alchemy developed and continues to execute a detailed content marketing strategy that extends to both brands, concentrating on SEO, blogging, social media, and organic marketing to establish Robert as a thought leader in the Western lifestyle space and his brokerage as the capable choice for sellers in Western Colorado. Featuring years of weekly, search-engine-optimized content updates, the websites currently rank in the top 10 search results for more than 500 high-volume keywords.
Read a sample blog post here or a sample press release here.
Graphic Design and Real Estate Marketing
Whenever Colorado Country Broker or United Country Real Estate Western Land & Lifestyle Properties needs a design or marketing strategy, Robert and his team call on Kreativ Alchemy to deliver.
When Robert needed a concise way to summarize his brokerage for potential clients, we designed a 30+ page western lifestyle magazine highlighting the brokerage’s mission, achievements, and marketing efforts. When Robert wanted the community to recognize his new office location, we wrote a press release and landed the news in several of his community’s most-read outlets.
We have designed and written hundreds of blog posts, social media posts, local press releases, national advertising campaigns, postcards, letters, flyers, brochures, billboards, car wraps, and more.
Nationally Recognized For Excellence in Marketing and Branding
In March 2022, United Country Real Estate Western Land & Lifestyle Properties was nationally acknowledged for our excellence in marketing and branding when Robert won the United Country Real Estate Genesis Award, a prestigious recognition given to only one of over 500 brokerages every year.
The knowledge we’ve acquired through executing these brand development, design, and real estate marketing projects for Colorado Country Broker and United Country Real Estate Western Land & Lifestyle Properties has inspired some of Kreativ Alchemy’s most successful campaigns and the development of several real estate workflow automation tools.
