Two Shores Gin, an artisan gin distiller in Southern California, needed a cohesive brand strategy to stand out in the fierce competition. In 2022, Two Shores approached Kreativ Alchemy with an existing logo and challenged us to develop a robust brand identity across a new website, social media presence, and various marketing assets.

Establishing a Strong Online Presence

Kreativ Alchemy built Two Shores a responsive website that showcased their product, told the company’s story, and shared gin recipes. The brand strategy for the custom web design included graphics, product mockups, and SEO-optimized copywriting to drive traffic for relevant keywords related to gin and gin recipes. To support the website’s content, we developed a comprehensive brand strategy for ongoing blog content, post ideas, and a list of nearly 100 high-volume keywords.

Social Media Brand Strategy and Template Design

Recognizing the importance of a social media presence, Kreativ Alchemy developed a comprehensive social media strategy for Two Shores. This strategy addressed content pillars, post types for each platform, and industry-specific hashtags to enhance visibility and engagement.

To ensure seamless execution, we presented a 30-day social media guide that outlined specific posts for each platform every day of the month. Additionally, we designed branded, drag-and-drop Canva templates for each post type, enabling the Two Shores team to create professional-looking content effortlessly.

Extending the Brand Strategy through Graphic Design

To further reinforce Two Shores’ brand strategy across various touchpoints, Kreativ Alchemy designed several promotional materials for both direct and digital distribution. These assets included table tags, one-sheets, and other point-of-sale graphics for B2B marketing, and banner ads for multiple websites, ensuring a consistent and impactful brand experience.

Through this comprehensive brand strategy, encompassing website design, social media, and graphic design, Kreativ Alchemy helped Two Shores Gin establish a robust and cohesive brand identity, positioning them for success in the competitive artisan gin market.