Denver Networking Group Brand Development
RiNo Referred
2021 - 2022
In 2021, Kreativ Alchemy joined a BNI networking group called RiNo Referred, located in the RiNo district of downtown Denver. We wanted to use our skills as brand designers to maximize our investment in the referral networking group and encourage visitors to join. As such, we took RiNo Referred through the brand development process, creating a logo, brand identity, and accompanying assets to show visitors that we were a professional, strategic, cohesive group.
Treating RiNo Like a Business
Rather than treat RiNo Referred as a networking group filled with individuals, we wanted to treat it as a unit, a brand comprised of professionals united to achieve a common goal. Of course, that goal was to attract new visitors to join the group and grow everyone’s referral network. As we would for any client that needed to refine and polish business goals and identity, we embarked on a brand development mission for RiNo Referred, complete with a responsive logo, brand guidelines, business cards, social media assets, and slide deck for weekly meetings.
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Themed Marketing Campaign For Lead Gen Event
When BNI announced that RiNo Referred was to host a visitor’s day event, Kreativ Alchemy saw an opportunity to develop a marketing strategy that incentivized leads. We figured that everyone would love a hot cup of coffee during the morning meeting. Using the RiNo Referred logo, we created a mock brand called Rhiney’s Roasters, which we plastered across marketing materials to promote the visitor’s day event. We even had stickers printed to decorate the cups of coffee we served to visitors that morning.
