Financial Services Corporate Brand Development
IFSLeaseWorks is an application to support lease and loan transactions. Among fierce competition in a small industry, IFSLeaseWorks is constantly looking for ways to stay relevant and promote advancing technology to potential clients. The owners approached Kreativ Alchemy to create an omnichannel campaign to showcase their new Salesforce integration. The assets designed during this new brand development would live in print and digital advertisements and online.
Corporate Brand Development and Positioning
To illustrate the comprehensive capabilities of the IFSLeaseWorks platform, Kreativ Alchemy proposed the campaign tagline, “Build Your Business On Our Foundation.” We presented three different design directions that riffed off the idea that IFSLeaseWorks is the foundation upon which businesses can construct their systems.
Branding and Graphic Design Implementation
Once the client chose a preferred design direction, Kreativ Alchemy adapted the style across multiple mediums. The web development side of this project involved updating the client’s website with a responsive and interactive graphic that allows users to click through certain elements. We also updated sub-pages on the website with the same brick design to ensure continuity. On the graphic design side, we created several print and banner ad iterations to run in magazines, email blasts, and websites.