Brand guidelines help you maintain a consistent look and message no matter where your company ends up, how it grows, and who’s in charge of creating content. They detail every essential element of a modern brand, from the way it looks to the way it communicates.
To keep tabs on the amount of trust that exists in your business relationships and whether you’re fulfilling The Platinum Rule, you can use the emotional bank account. Like a real bank account, the emotional bank account balance is the difference between deposits and withdrawals.
You should keep an elevator pitch in your back pocket because you never know who you’re going to meet. Nobody wants to be that business owner who’s surprised by a networking opportunity and comes off totally unprepared!
Permission marketing puts to rest the marketing funnel that only focuses on conversions and instead proposes an alternate funnel that focuses on building the relationships that are grounds for those conversions.
Everyone has the capacity for a personal brand. When Kreativ Alchemy develops a brand identity for an entity, we think about that entity’s characteristics and personality traits to determine how the brand will look and communicate. It’s actually easier for you to identify those characteristics and personality traits within yourself.
