Successful utilization of color theory in your branding strategy affects how well your content resonates with your audience on a conscious and subconscious level. While green may be your favorite color as a person, it might not convey the right message for your brand.
Brand guidelines help you maintain a consistent look and message no matter where your company ends up, how it grows, and who’s in charge of creating content. They detail every essential element of a modern brand, from the way it looks to the way it communicates.
As a graphic design agency, our job is to get past a client’s idea of creating a pretty design and instead get to the root of what they want that pretty design to achieve. We’re artistic problem-solvers, executing creative solutions that make our clients look great on the surface and subconsciously to their target audiences.