There are a few common mistakes that can diminish the effectiveness of any graphic design. Learning what these mistakes are and how to avoid them can help you create better graphic designs that will help you achieve your goals.
IFSLeaseWorks is an application to support lease and loan transactions. Among fierce competition in a small industry, IFSLeaseWorks is constantly looking for ways to stay relevant and promote advancing technology to potential clients. The owners approached Kreativ Alchemy to create an omnichannel campaign to showcase their new Salesforce integration.
People spend an average of eight seconds looking at any given design. To maximize those eight seconds, you can use the principles of hierarchy in graphic design to ensure you give weight to the most critical elements. To learn graphic design, pay attention to the following eight ideas.
Two Shores Gin, an artisan gin distiller in Southern California, needed a strong brand strategy, website, and graphic design to stand out above the fierce competition. Two Shores approached Kreativ Alchemy with a logo and challenged us to expand the brand identity across a new website, social media, ads, and other marketing assets.
Colorado Country Broker is a personal real estate brand for Robert Gash, a lifestyle broker in Western Colorado. In addition to his personal brand, Robert owns United Country Real Estate Western Land & Lifestyle Properties, where he manages several other brokers. Kreativ Alchemy has worked closely with Robert and his company to develop and execute branding and real estate marketing strategies.
Successful utilization of color theory in your branding strategy affects how well your content resonates with your audience on a conscious and subconscious level. While green may be your favorite color as a person, it might not convey the right message for your brand.
Brand guidelines help you maintain a consistent look and message no matter where your company ends up, how it grows, and who’s in charge of creating content. They detail every essential element of a modern brand, from the way it looks to the way it communicates.
As a graphic design agency, our job is to get past a client’s idea of creating a pretty design and instead get to the root of what they want that pretty design to achieve. We’re artistic problem-solvers, executing creative solutions that make our clients look great on the surface and subconsciously to their target audiences.
In 2021, Kreativ Alchemy joined a BNI networking group called RiNo Referred, located in the RiNo district of downtown Denver. We wanted to use our skills as brand designers to maximize our investment in the referral networking group and encourage visitors to join.