Two Shores Gin Brand Strategy and Graphic Design
Two Shores Gin
2022 - 2023
Two Shores Gin, an artisan gin distiller in Southern California, needed a strong brand strategy, website, and graphic design to stand out above the fierce competition. Two Shores approached Kreativ Alchemy with a logo and challenged us to expand the brand identity across a new website, social media, ads, and other marketing assets.
Custom Web Design and SEO Copywriting
Kreativ Alchemy built Two Shores a responsive website that allows visitors to learn more about the product, the company’s story, and gin recipes. The custom web design includes graphics, product mockups, and SEO copywriting to drive traffic for relevant keywords around gin and gin recipes. To accompany the content and copy we added to the website, we also developed a brand strategy for ongoing blog content, post ideas, and a list of nearly 100 high-volume keywords.
Social Media Strategy and Template Design
A custom web design is only as valuable as the traffic you drive to it, so Kreativ Alchemy also developed for Two Shores a comprehensive social media brand strategy that addresses content pillars, post type for each platform, and post and industry-specific hashtags for each platform.
We presented all of that information in an easy-to-follow 30-day social media guide that explains exactly what Two Shores should post on each platform every day of the month. Additionally, for each post type, we designed branded, drag-and-drop Canva templates, allowing anyone on the Two Shores team to execute a flawless, professional-looking post.
Graphic Design For Promotional Materials
To further emphasize Two Shores’ web and social brand strategy, Kreativ Alchemy has designed several marketing assets for direct and digital distribution. These assets include table tags, one-sheets, and other point-of-sale graphics for B2B marketing, and banner ads for several websites, among others.
