SEO or search engine optimization is a long-term strategy by which you consistently add commonly searched keywords to your website to help your website rank higher in search results for those keywords. While several other variables influence SEO – the code on your website, frequency of website updates, quality of backlinks, number of websites that link to yours, and more – the core definition remains relatively basic. If you’re new to digital marketing and trying to learn SEO, there are three main things we recommend you do to optimize your website.

Write Blog Posts To Answer Frequently Asked Questions

Your SEO strategy should bring new users to your website by answering frequently asked questions about subjects related to your product or service. Let’s say you have a real estate marketing tool. Most likely, your top-level pages already include several mentions of the keyword “real estate marketing”. That keyword, however, has a lot of paid and organic competition. Therefore, in addition to using that high-volume keyword throughout your website, you can write blog posts that address less competitive key phrases that someone looking for a real estate marketing tool may also be likely to search for. For example, you may write a blog post addressing, “What are the most effective real estate marketing strategies in 2023?” or “How to design a real estate marketing strategy.”

Create Landing Pages For Specific Queries

If you’re trying to improve your rank for a specific query or keyword, you can go a step further than a blog post and create a landing page dedicated to the topic. You can divide the landing page into sections for general information, frequently asked questions, links to other resources (like blog posts), and more. Not only is a landing page a great tactic for your SEO strategy, but it’s also a great resource to share with your target audience to educate them about a specific topic.

Leverage Pinterest Keywords To Drive Additional Traffic

Once you’ve exhausted blog posts and landing pages on your website, you can use social media platforms, like Pinterest, to drive additional traffic. Much like Google, Pinterest uses a keyword-based ranking algorithm to show users posts that match their queries. While the keywords trending on Pinterest differ from those trending on Google, the principle of including relevant keywords in your Pin remains the same. When you create a Pin, you can also include an external link to your website to allow readers to view more details or see a related page. If you’re trying to boost the credibility of your website or a new landing page, creating related pins that link back to that address is a great way to do it.

Is SEO Really Worth It?

In the digital age of algorithms, customized feeds, and hacks, SEO remains one of the few visibility strategies that can still be organically effective. Using only the tactics above, we’ve seen our clients climb to the first search result on Google and never spend a dime on AdWords.

We hope this SEO tutorial for beginners can help you start making moves to increase your website’s rank and traffic. If you need help implementing these tips or a more advanced SEO strategy, we encourage you to set up a consultation with us to evaluate your needs and put keywords in the right places.