In 2021, Denver real estate agent Scott Jensen approached Kreativ Alchemy with his desire to move brokerages and grow a real estate team. He needed a name, brand identity, logo, and website design updates. Eventually, we worked with him to create branded social media templates and implement workflow automation technology onto his website for lead generation. Thus, the ReZion Real Estate Team was born.

Real Estate Brand Development and Social Media Strategy

Kreativ Alchemy innovated the ReZion Real Estate Team’s brand identity from the ground up, developing a name that incorporated real estate and nodded to Scott’s Christian values. We designed a logo, brand guidelines, and updated website to solidify the new brand.

To promote the brand effectively, we developed a comprehensive social media strategy, outlining content pillars, post types, messaging, hashtags, and a detailed posting schedule for each channel. We also designed branded, drag-and-drop Canva templates for every post type, enabling the ReZion team to create professional content effortlessly.

Back-End Workflow Automation for Lead Generation

At the start of 2022, ReZion wanted to film a market update webinar to engage their audience. Kreativ Alchemy saw an opportunity to turn this into a lead generation funnel by leveraging workflow automation.

We wrote, produced, and edited a 30-minute market update webinar. However, instead of releasing it immediately, we developed a social media strategy to tease the webinar and drive traffic to a lead-generation landing page on ReZion’s website.

We then set up a back-end workflow automation system that captured the user’s email address when they signed up for the webinar, ported it into ReZion’s CRM, tagged it appropriately, and automatically emailed them an unlisted link to the webinar hosted on another landing page.

This workflow automation process streamlined the lead generation and nurturing process, allowing ReZion to capture and engage with potential clients more efficiently.

Ongoing Graphic Design Support

In addition to the social media templates and webinar lead generation funnel, Kreativ Alchemy has provided ongoing graphic design support for ReZion, creating pitch decks, real estate signs, car wraps, and more. Using ReZion as an outstanding framework, we continue to explore opportunities to implement workflow automation solutions in the real estate industry.